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Grants to USA Dairy Processors and Producers in Multiple
States to Promote Regionally Produced Dairy Products

Dairy Marketing and Branding Services Grant

Agency Type:

State

Funding Source:

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State of Vermont - Vermont Agency of Agriculture, Food and Markets (VAAFM)

Deadline Date:

06/23/22 2:00 PM EST

Description:

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Grants of up to $50,000 to USA dairy processors, councils, and producer associations in multiple states to promote regionally produced dairy products. Applicants are advised that required registrations may take up to two business days to complete. Eligible applicants are located in Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont.

The Northeast Dairy Business Innovation Center (NE-DBIC) announces the availability of funds through the Dairy Marketing and Branding Services Grant Program, which will provide grants for established value-added dairy processors and producer associations to access professional marketing and branding services to elevate value-added dairy businesses. Projects funded by this grant will increase the exposure and promotion of regionally produced dairy products guided by marketing/branding professionals. Funded projects will increase consumer awareness of products, develop market channels and distribution opportunities to increase product placement, support innovative strategies to increase consumption, and/or increase business revenues. Additionally, up to 25% of the grant funds may be used to implement the strategy and/or content developed by the contractor.

Eligible marketing services may include, but are not limited to, activities related to the following:

  • Strategy and Planning
  • Branding, Creative, and/or Design Services
  • Digital Marketing and Web Development
  • Public Relations
  • Access to New Markets
  • Analytics & Reporting

Implementation costs must be directly associated with the implementation of the strategies or content developed by the professional services paid for by the grant funds. For examples, see https://agriculture.vermont.gov/sites/agriculture/files/doc_library/2022%20Dairy%20Marketing%20%26%20Branding%20Services%20RFA.pdf#page=7.

For funding priorities, see https://agriculture.vermont.gov/sites/agriculture/files/doc_library/2022%20Dairy%20Marketing%20%26%20Branding%20Services%20RFA.pdf#page=6.

GrantWatch ID#:

GrantWatch ID#: 202559

Estimated Total Program Funding:

$450,000

Estimated Size of Grant:

Awards will range from $10,000 - $50,000.

Term of Contract:

Project Length: Between 8 and 15 months.

- Estimated grant start date: Mid-August 2022
- Project end date: November 15, 2023

Additional Eligibility Criteria:

Established value-added dairy processors headquartered in the Northeast region of the United States may apply for this grant if they transform raw milk into an edible product, source or produce milk within the Northeast, manufacture any value-added products within the Northeast, and are a licensed dairy processor in compliance with all required state and/federal standards.

This application is open to applicants from all Northeast states: Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont. Applicants must be one of the following:

1. Dairy processors that transform raw milk sourced from the Northeast region into an edible product and are:
- Licensed dairy processor in compliance with all required state and/or federal standards, as required for the sales outlets reached during the timeframe of this project; and
- Headquartered or based in the Northeast; and
- If a value-added processor, products are manufactured within the Northeast.

2. Dairy producer association/dairy council which represents and promotes dairy products and dairy businesses of the Northeast.

For ineligible projects, see https://agriculture.vermont.gov/sites/agriculture/files/doc_library/2022%20Dairy%20Marketing%20%26%20Branding%20Services%20RFA.pdf#page=9.

Pre-Application Information:

Timeline:
- RFA Release Date: April 28, 2022
- Application Opens: May 12, 2022
- Application Deadline: June 23, 2022 at 2:00 PM EST
- Applicants notified: Mid-July 2022
- Estimated grant start date & first grant payment: Mid-August 2022
- Project end date: November 15, 2023

Applicants that have not previously registered in WebGrants will need to allow 1-2 business days for their registration to be processed. During that time, applicants will not be able to login to start an application. Please plan your application process accordingly.

Match Requirement: A 25% (cash or in-kind) match commitment

Grant funds will be distributed to grantees over three payments throughout the course of the grant project.

WebGrants Application Guide: https://agriculture.vermont.gov/grants/howtoapply

RFA: https://agriculture.vermont.gov/document/2022-dairy-marketing-branding-services-rfa

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online: https://agriculturegrants.vermont.gov/index.do

For program questions, contact
Brockton Corbett, Grants Support
Brockton.Corbett@vermont.gov
(802) 498-5111

For WebGrants technical assistance, contact
Rebecca Brockett, Grants & Contracts Administrator
Rebecca.Brockett@vermont.gov
(802) 636-7016

Agency of Agriculture, Food & Markets
116 State Street
Montpelier, Vt 05620-2901
802.828.2430

URL for Full Text (RFP):

Geographic Focus:

USA: Connecticut;   Delaware;   Maine;   Maryland;   Massachusetts;   New Hampshire;   New Jersey;   New York City;   New York;   Pennsylvania;   Rhode Island;   Vermont

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